XRTech Marketing Consultancy was set up by industry veteran James Watson.
James started his career in digital marketing and innovation over 20 years ago working for a travel tech start-up. He went on to work for globally renowned advertising agency Ogilvy, leading global marketing programmes for clients including Cisco and Philips.
More recently, as Chief Marketing Officer at Immerse, he helped their award winning VR platform become the market leader in the enterprise sector.
James's involvement in the immersive technology sector spans over 7 years, starting with him setting up an Extended Reality team at experiential technology agency Imagination.
He has an extensive network of contacts and partners across the sector along with holding a number of key positions, which include: VRAR Association Co-chair, British Standards Institute (BSI) VR & AR Committee Member, AIXR Advisory Board Member, XR4ALL member and BIMA Immersive Technologies Think Tank Member.